our story.
We invited people to adopt bobble. And the reaction has been explosive. Our retail network grew furiously; the product is now available in 33 countries worldwide, in department and speciality stores, mass-market retailers and corner boutiques.
We invited people to adopt bobble. And the reaction has been explosive. Our retail network grew furiously; We are in more than 30000 stores worldwide, in more than 33 countries across five continents, in department and speciality stores, mass-market retailers and corner boutiques. We have sold millions of bobbles worldwide.
If each filter equates to 300 single-serve bottles, bobble’s collective success has helped to remove many millions of discarded plastic bottles from the environment.
The world saw what we saw: a sustainable future enabled by smart design. bobble is one step on that path, for consumers and for us. We’ve only begun. We’re peering around every corner, at each item in our everyday life, and asking ourselves, could we do better, can we push the boundaries more? More often than not, the answer is yes.
At bobble we love design. We are design entrepreneurs. We see beauty in our environment, all around us, and we strive to protect it by designing affordable, sustainable products. And where we don’t see beauty, we try to create it.
At bobble we love design. We are design entrepreneurs. We see beauty in our environment, all around us, and we strive to protect it by designing affordable, sustainable products. And where we don’t see beauty, we try to create it. This is our driving philosophy. It is why we started our company.
We believe in design with a purpose. Our first product, bobble, effectively pioneered a new category: portable filtration. bobble is a reusable, filtered water bottle engineered to change people’s drinking habits by slowing the mass consumption of single-serve water bottles.
Our journey to market has been a monster challenge. The creators of bobble are a small company based in New York City. bobble came together organically, as did the company behind it. Move Collective, is a collective of highly talented creatives, designers and original thinkers with discrete skills, united behind not only bright ideas but the task of bringing them to market and branding them. bobble was a true collective effort.
The mere fact of bottled water is itself a funny thing. Clean, serviceable tap water flows directly into the majority of the world’s homes in industrialized nations. While of varying quality, it is free and widely available. Yet this resource goes largely untapped
The mere fact of bottled water is itself a funny thing. Clean, serviceable tap water flows directly into the majority of the world’s homes in industrialized nations. While of varying quality, it is free and widely available. Yet this resource goes largely untapped. For many, municipal tap water is considered second-rate, a drink of last resort. Even in a countries like the Netherlands, famed for the quality of its tap water, single-serve bottled water is wildly popular. Each brand proclaims the alleged purity of its source: mythical mountain streams, hidden lakes, even tropical isles in the Pacific, Alpine glaciers. The concept sells. One estimate suggests that the world consumes more than 200 billion single-serve bottles of water per year.
Yet stroll through the streets, sidewalks and landfills and you’ll see the impact of that popularity. The same is true in Paris, in London, in Sao Paolo, in Tokyo and nearly every region worldwide. These water bottles strangle our sea life and litter our sidewalks.
In 2008 the founders, Richard and Stephanie Smiedt, were developing product in Asia when they passed by an open field piled high with factory waste. The scale was massive, breathtaking (quite literally).
In 2008 the founders, Richard and Stephanie Smiedt, were developing product in Asia when they passed by an open field piled high with factory waste. The scale was massive, breathtaking (quite literally). The field was a graphic illustration of the often-invisible impact of production and consumption. Richard and Stephanie felt compelled to move in a different direction.
They turned their attention towards single-serve plastic water bottles. If those bottles were exacting a murderous toll on the environment, they would simply need to reinvent them. They had seen consumer willingness to replace plastic bags in the checkout line and felt confident consumers would do the same with water bottles. The invention of bobble’s portable filter was a signature milestone; the filter makes bobble possible, and distinguishes it from the cluttered field of water bottles. With bobble, consumers could have the experience of single-serve, minus its financial and environmental cost.
